1.5M/60In in length, which totally meet your requirements for measure stuff. You can retract the long ruler with only 1 press on the button of the plastic case. It goes back inside automatically. You can put it in purse or pocket, the plastic tape is small and won't occupy any space. It can be used to measure clothes, your height, check up the waistline when you on a diet, record the head circumference of babies, your body measures etc. Customized is available.